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Case Study: Lead Generation - SharMell's Salon
GOAL
Utilize organic social media growth and paid advertising to improve brand recognition online.
THE SOLUTION
Brand identity strategy, daily posting, community management, paid advertising, and cross-promotion with sister brands.
THE RESULTS
In addition to follower growth and an increase in new-client inquiries, within one year, SharMell's Salon saw a 20% revenue increase to their bottom line.
Total Ad Reach: 153,030
Total Ad Engagement: 55,670
Average Cost Per Acquisition: $0.20
Total Ads: 28
Total Ad Spend: $672
Sharon, Lead Stylist and Co-Owner of SharMell's Salon, wanted to improve brand recognition online. Part of our strategy included daily posting, community management, and paid advertising. Our efforts resulted in a 20% revenue increase to the company's bottom line. (Tap photos below to expand)
